One of the largest specialty loose tea retailers in the world, TeaGschwendner, is moving forward with an aggressive strategy to be number 1 in the U.S., a spot arguably claimed by Teavana. A recent interview with their Director of U.S. Operations reveals some interesting aspects of the company's strategy, including a comment about not wanting to be the "Starbucks of Tea." Read more...
After having watched the movie, Food Inc., I realized that there are many similarities between food and tea. If you know anything about the book or movie, you understand that most of the food we consume in the U.S. is processed in a factory environment from a small handful of large food companies. Even when you see the words "Farm Fresh" on the labels of your favorite beef or poultry, you can rest assured that the contents in the package most likely did not come directly from a farm. Everything today is highly processed and rarely fresh, primarily because it is cheaper to do so.
The same thing applies to your favorite loose tea. 99% of the tea in the supermarket or tea shops are highly processed, consist of factory blends produced by consolidators and are certainly not direct from tea gardens/farms. Why do they do this? It is cheaper, plain and simple. Just like there are very few retail choices for consumers to shop for organic meats, there are very few places for a tea drinker to purchase organic and garden-fresh loose tea.
The choice is yours. Pay a little more and eat better tasting and healthier food or eat cheap and risk your health. Also, if you are looking to make a change to a more organic lifestyle, do your research and visit your local natural foods stores.
Teajo Teas is proud to announce that our flavored loose teas are now available through a quality chain of 13 natural food stores located throughout the Midwest and Florida. Akins Natural Foods Marketplace has stores in Oklahoma, Missouri, Kansas and Nebraska, where as Chamberlin's Natural Foods, the sister company of Akins, is located throughout Central Florida. For more information, please visit http://www.teajo.com/wheretobuy.php.